Next Step In Business

USABILITY

THE FIRST IN TURKEY,
OUR EYES ARE ON YOUR WEB SITE!


80% of the expenses on software is spending to restructuring and revision works. The biggest reason of the expenses are the user's request which are not met and foreseen.

Usability is all of the methods which measure the potential of the usage of an interface by users quickly,easily and gladly. These features can be implemented in every field of the life. It can be a web site, computer, program etc, while using this product. This product may cause you to choose how quickly you reach the properties, how you can use these features easily and it's all about feeling that you are having results, while usability is assessed in the context.

Today, the number of the Internet users give many tips about the future. Now people share, discuss and perform their information about their desired goals in this environment. Thus when developing a web site, to meet users' demands and expectations cause the development of usability methods. And also to direct these expectations is part of this development.

There are so many methods for the assessment of usability. Through these methods, the compliance between the user audience & web site and created harmony with the positive/negative impressions can be converted to digital data.

Usability Tests


50% of the Internet user' audience cannot make internet shopping because of usability problems.

Usability tests are the examination of the web site by the selected users who are chosen suitable according to target audience profile. The purpose of this method to examine the interaction between users and the interface and to determine the features which are obstacle for the use of the product. In this review, observers are accompanied by a closed environment. Users are presented on the computer interface provided by the observers to review in line with the directives and results are presented in the report.

Steps in usability tests;


  • Determination of the target group.
  • Determination of the users, who is suitable for the target group
  • Determination of the tools to use during the working (routing scenarios, surveys and tests, eye tracking devices, computers, cameras, sound recording devices etc. )
  • Determination of the tasks that users want to do
  • Observation of user's movement
  • With using eye tracking devices obtain statistical data about orientation of the user and their course.
  • Usability report

ASSESSMENT

To assess the users of interface tests, survey and routing scenarios are preparing depending on certain criteria. Results are evaluated according to the same criteria. These criterias;

  • Effectiveness


    It measures the degree of accessibility to the targets set when users begin to use the interface.

  • Productivity


    It measures how much resource (memory load, time, etc.) is used by the user in reaching to the target set.

  • Contentedness


    It is a measure to remain satisfied with his experiences when the user uses interface.

EYE TRACKING

We can measure what the users pay attention on your website and compare results with expectations.

Thanks to the "eye tracking devices," it is possible to observe behaviours of users like how long look at, how many times, the past and the current attention is directed to what, click on which items it wants.




Benefits of Usability Tests

You don't need the miracles to see the real. You can learn your customer's needs and expectations with usability tests.

  • By providing a well organized and correctly presented information at web sites, usability makes the clients using internet to provide information and service. By the way it decreases work load taken by the firms.
  • It creates customer satisfaction by increasing trust and reputation of companies.
  • It provides the creation of easy,convenient and aesthetic structure.
  • It allows you to make budget savings by providing prevention of possible errors and wrong choices before application.
  • It affects the change of existing scenario with the guidance made by users and enables the creation of user-centric structure

Usability tests were performed using projects considered as investments for the future and in the process of investment, projects that have to calculate the value of the company into an era we're living on. Routing Freedom of the Internet has created a huge gain for the project is configured correctly, and provides customer satisfaction. In this process we bring in something new about "Availability area" as Nexum Boğaziçi with the projects realize to guarantee of success and we offer "Availability tests" to our clients in this area.