Epsilon - DREAM
Founded in 1997, Epsilon International has been a Leader in Forrester WaveT evaluations of email marketing service providers since they started the evaluations in 2002. This is due to the sophistication of its platform and the depth of its professional services. DREAM is an effective email marketing program which is driving an increase in revenue and profit.
DREAM,not only send e-mail, but also have a detailed reporting system in which you can see how much of your posts read, clicked on in a detailed and measurable way.
EXTENSIVE TRACKING AND ANALYSIS OF DATA
- Detailed Tracking & Analytic Functions (Real time Reporting, re-targeting based on user activities, etc.)
- Extensive measurements on campaign performance and customer behavior
- Opportunity of learning results of the campaign with feedback mechanisms and detailed reporting
SELF SERVICE / FULL SERVICE SOLUTIONS
- Easy to use Self-Service Interface (Targeting, dynamic Content, Triggered Messages, personalized, automated, etc.)
- Professional Full Service
DESIGN / SUPPORT SERVICES
- Full service opportunity with design services
- Made of the most creative designs for your campaign by Nexum
- Professional support for target audience oriented content preparation and design
PERFORMANCE
- Performance (over 3,6 billion. Mails per month / up to 30 mil. per hour)
- Easy Integration of CRM, CMS, external data warehouse, etc. ( XML, API, SFTP)
- Plug & Play Integration of WEB-Tracking tools (Omniture, Coremetrics)
- Highest deliverability rate to the inbox (96-97%)
INTEGRATION
- Wizard-based implemented through Omniture Genesis that can be completed in 10 minutes
- Plug-in code for SiteCatalyst standard JS file installs in minutes
- Communication and data exchange occurs directly between vendors (zero configuration)
- Segments automatically delivered to Epsilon DREAMmail for targeting
ADMINISTRATION FEATURES
- Whitelist & Blacklist Managements
- User Administration (user right management, multi client model)
- Detailed Reporting (e.g. openrate, clickrate, forward to a friend, hard & soft bounces, conversion rates, inbox monitoring)
- Campaign Manager
- Template Management
- Content Manager (administration of dynamic content in combination with complex rules)
- List Management (administration of subscriber lists, Import & Export management of lists)
- Filter Management (setup of flexible profile field filter e.g. click data, profile field data, frequency, in relation to., and a lot of more)
Thanks to Nexum Boğaziçi, you can take an important step in the way of having a successful marketing with DREAM serving in the e-mail marketing field.
